The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings.
So this holiday season, why not curl up by the fire with your e-reader and take in one of the actionable marketing ebooks released this year?
These actionable gems may not be totally free, but we think they’re more than worth trading your email for.
So sit back, pour yourself some eggnog, release your not-so-inner-nerd — and prepare to rock your marketing in the new year.
1. 25 Actionable Social Media Strategies You Can Implement Today by Buffer
If you want to learn more about social media, why not look to the very people who do it to pay the bills? The Buffer team has compiled a list of social media strategies you can implement today to tackle social platforms like Pinterest, Twitter and Facebook.
What to expect:
- Tactics for keeping your evergreen content alive on social platforms
- Tips for catering your messaging to each unique social media platform
- Testing ideas for the placement of social share buttons on your website
2. Social Media Data Cookbook by Hootsuite
Social media marketers know the importance of collecting data, but knowing where to start can be tricky. The social media management system Hootsuite has put together some helpful recipes that don’t require an entire team of data scientists to implement.
What to expect:
- Tips on how to make the most of the social media data that you already have
- Step-by-step instructions for determining the ROI of your social media campaigns
- A whole lot of additional resources and videos for social media marketers who like to go deep
3. Data-Driven Content Marketing by Uberflip
Marketers are expected to keep tabs on how their content is performing, but they’re also expected to use that data to inform future content strategy. If you’re not already doing this, don’t sweat it! This ebook by Uberflip, the content management tool, teaches how to craft an effective content strategy that uses data as its backbone.
What to expect:
- A comprehensive guide to crafting a content strategy with data at its core
- Tips on how to measure the effectiveness of your content distribution
- Step-by-step instructions on how you can use data from your previous campaigns to inspire future content marketing efforts
4. The Performance Marketer’s Guide to Retargeting by Adroll
You may have seen those pesky ads following you around Facebook — they’re taunting you with that sweater you’ve been dreaming about or those shoes you were Googling last night. Retargeting has become a necessary part of performance marketing and is essential to many paid acquisition strategies. There’s more to retargeting than meets the eye, and advertising retargeting giant Adroll has broken it down for you.
What to expect:
- An overview of the basics of retargeting
- Retargeting strategies for web, social and mobile
- Tips on how to measure your ads’ performance
- Case studies, checklists and optimization tips galore
5. The Beginner’s Guide to SEO by Moz
SEO isn’t just for performance marketers. It’s a topic that marketers of all stripes need to know about — from content marketers to social media marketers to copywriters and beyond. If you feel like you could use a refresher, check out this beginner’s guide by analytics experts Moz, which covers the history of SEO along with recent changes and developments.
What to expect:
- An overview of how search engine optimization and search engine marketing work
- A breakdown of the importance of keywords, title tags, URL structure and other factors that influence SEO
- Keyword research basics and pointers for measuring your success
- A series of SEO myths, debunked
6. The Optimization Survival Guide by Optimizely
Whether you’re new to conversion rate optimization (CRO) or a seasoned pro, it’s never too late to build these strategies into your marketing practice. This guide from Optimizely the website optimization platform, is meant to inspire you to “always be testing” — by standing on the shoulders of giants (to the tune of 30+ heavyweight CRO experts).
What to expect:
- Inspiration and best practices for A/B testing
- Advice and insights from 30+ industry professionals
- Strategies on how to overcome roadblocks that are keeping you from A/B testing (and growing your bottom line)
7. The Conversion Marketer’s Guide to Landing Page Copywriting by Unbounce
Marketing campaigns of all flavors depend on strong copywriting to help them succeed — especially when it comes to landing pages. Is your copy converting visitors into customers or is it falling flat? In this ebook, Joanna Wiebe shares her secret recipe to copywriting success.
What to expect:
- Insights and tips from some of the world’s most successful conversion copywriters
- Step-by-step copywriting tips for all landing page elements
- Shortcuts for writing click-worthy calls to action
- Landing page examples and critiques to illustrate the above
8. The Optimization Benchmark, Q2 2015 by Optimizely
What better way to improve your conversion rate optimization strategy for next year than to look back on what has worked for others in 2015? In this report, Optimizely shows you how your organization stacks up against industry standards in a variety of areas: from A/B testing frequency to resources allocated.
What to expect:
- A rundown of why optimization is essential for growth
- A glimpse at how successful conversion rate optimizers build their teams
- Insight into how others are managing and streamlining their experimentation
9. Conversations, Not Campaigns by Marketo
Email is still the most direct way to contact your customers or clients, but with open rates plummeting, it can fall flat if you’re not doing it right. As Marketo, the marketing automation software company, explains in this ebook about the finer points of customer engagement, the most effective way to drive sales is having real conversations.
What to expect:
- Case studies that illustrate what engaging conversations look like
- Tricks for scaling one-on-one conversations
- Email automation explainers and examples
10. Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages by Unbounce
So you’ve built a landing page, now what? If you need help trying to make your landing page, convert we’ve got the solution for you. Written by our very own Oli Gardner (Yes we’re totally plugging ourselves) this ebook comes with 60 pages of crucial explanations of every element that make up attention-driven design and will help your landing page drive more conversions.
Ever have a sneaking suspicion that your landing page could be converting better? Well, you’re probably right — and you can get closer to perfection by employing the principles of attention-driven design, broken down by Unbounce’s Oli Gardner in this ebook.
What to expect:
- An overview of all 23 visual principles, with useful case studies and examples
- Psychology and interaction design theory and tips
- Pointers for designing pages with perfect attention ratio (plus a definition of what attention ratio is, exactly, and why you should give a hoot)
Get ready for the new year
We’ve picked marketing ebooks that touch on everything from content marketing to performance marketing to A/B testing (and everything in between). They cover the full spectrum of marketing and are packed with the tools you need to become the full-stack marketer you resolved to be in 2016.
Did we mention they’re all easily downloadable and perfect for traveling (or for cozying up with on your couch)?
Let us know if we missed any amazing ebooks you think should have been featured by sharing them in the comments below. Happy reading!
The 6 Best Marketing Books to Read in 2018
There are a lot of ways to stay on the cutting edge for marketing strategies in 2018 (like reading this blog for example). Reading is one of the top characteristics of successful people so we’ve developed this list of the 6 best marketing books to consider reading. From virtual reality, to content marketing to evolving brand management these are the books to consider reading this year.
- Brand Intimacy: A New Paradigm in Marketing by Mario Natarelli and Rina Plapler
Brand Intimacy was an immediate “yes” to our list of the best marketing books to read. This book does a really nice job of explaining the underpinnings of brand loyalty on a number of levels including psychology, marketing and the consumer journey. Authors Natarelli and Plaper draw some intriguing conclusions, for example, the ways consumer intimacy with brands closely mimics human intimacy with family and friends. Brand Intimacy offers a helpful guide for assessing the intimacy of your brand and delivers a comprehensive look at how businesses of all kinds can build the intimacy so many covet.
Replete with helpful infographics and divided into exceptionally well-organized sections, the lessons of Brand Intimacy: A New Paradigm in Marketing are digestible and easily transferable to your own business.
2. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) 5th Edition by Perry Marshall, Mike Rhodes, and Brian Todd
Google AdWords is an essential tool for growing the “discoverability” of your brand. Knowing the ins and outs of Google’s built-in advertising feature can be tricky but the Ultimate Guide to Google Adwords explains it in a frank and easily understandable way. This book is written for users with all levels of experience. Whether you’re a newcomer to the SEO/AdWords game or have been running campaigns for years, everyone can learn something from what this trio of authors has to say. It takes a long time to refine your landing pages and ad campaigns to get the formula right. The beauty of this book is that it’s set up perfectly to read some chapters here and there and tinker as you go along.
At just $9 for the Kindle version, Ultimate Guide to Google AdWords is a steal. There’s a lot of info in here, so feel free to only read the bits you find most useful. But so much of the process of getting AdWords right is incremental, so trying as many of the tips as possible will likely yield the best results.
3. Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications by Cathy Hackl
Marketing New Realities, written by someone at the frontier of technological improvements in the marketing field, equips you to get ahead of trends rather than just meagerly imitating what others are doing.We can’t pretend VR and AR are fads that will disappear in the next few months or years. As this book demonstrates, the possibilities for VR in all sorts of industries are limitless. More and more businesses are making the foray into VR to build a unique and interactive branding experience.
An innovative touch may just be what your business needs to stand out. Implementing VR isn’t as daunting as it sounds. One of the strengths of this book is that it is devoid of the vague jargon and technobabble that could confuse and discourage readers. It’s clear in its instructions and astute in its analysis. The sooner you read Marketing New Realities the sooner you can reap the full benefits of an intimate grasp of how to leverage VR and AR.
We’ve been hearing about millennials and Gen Zers for a while now, mostly in tired and lazy tropes. One thing about them that’s true and has real implications is that they are very socially conscious and make their purchasing decisions accordingly. Research has shown that millennials disproportionately support brands that are sustainable or are trusted to make socially optimal decisions. This book can help you understand exactly what you need to do to strike the right tone with your business’s social stances. It’s going to be tougher and tougher to sell just on the strength of your product. Your customers will need to be convinced that you care about the things they care about. This book will underscore why the need to evolve is so pressing, the ways brands can effectively engage young customers and identifies real-world examples of impactful socially conscious campaigns. It’s a must read for a deep understanding of the future economy.
5. Practical Content Strategy & Marketing by Julia McCoy
One of the most frustrating things about content marketing is feeling like the content you’re making isn’t reaching anyone. Just about every topic you can think of is covered in this great book by Julia McCoy, Practical Content Strategy . With five modules discussing subjects like cornerstone content, mapping out buyer personas, guest blogging and more. There’s a lot that goes into producing content that people will read, but the first step is figuring out a cohesive strategy. This book does a tremendous job of creating a purpose behind every action. There has to be some rationale behind doing every single thing you decide to do. It’s straightforward and easy to apply to creating exceptional content. The title holds true—this advice really is practical. If you want a no-nonsense approach to constructing a content strategy that will actually work, this book is for you.
6. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
For services firms and consultants dealing with bad clients can be frustrating, including the feeling that you can’t drop them and lose revenue. We included Book Yourself Solid on our list of best marketing books as a great guide to getting out of the cycle of attracting bad clients and working with people who are good fits for you and you’re business. It’s a good book for marketing if you’re a consultant, small business or solopreneur but there are quite a few good tips for anyone in there.
This book is not only eloquently written it’s an easy read. It’s also well organized, with separate chapters on all aspects of branding yourself; chapters include “Becoming a Likeable Expert in Your Field” and “The Book Yourself Solid Referral Strategy.” You do your best work when you’re working with people who share your vision and respect your abilities. The idea that marketers struggle to market themselves is a bit ironic, but is something we all struggle with to some degree. Thanks to this book, you’ll become an expert at attracting the clients you want to have.
Related Posts
- Not just a trend: How to capitalize on experiential marketing ( March 30, 2019 )
- The Power of Ephemeral Content ( October 26, 2018 )
- New Scholarship Program for Aspiring Women Leaders ( September 21, 2018 )
- Influencer Marketing: Q & A with Hilary Topper ( August 17, 2018 )
Looking to gain an edge over your competition? Nanime org. The best place to start is by implementing a management strategy that will handle your hiring, marketing, and technological needs. While there are plenty of online resources available, many of which are free, there’s nothing quite like opening up a book to help you gain new strategic insights and tactics for your upcoming strategic management campaign.
To help narrow down the choices, we've put together a list of 15 strategic management books to help you gain the much-needed competitive edge in this highly competitive world.
Here are the Best Strategy Books for Entrepreneurs and Managers
1. Business Strategy: Managing Uncertainty, Opportunity, and Enterprise by J.C. Spender
Before entering the academic world, J.C. Spender was an account manager and special products planner for Rolls Royce and IBM, as well as a merchant banker working with Silicon Valley. Spender takes his years of experience and blends that with case studies and theories to develop a new understanding of strategy.
Review:'Business managers usually say more than they intend, so employees often interpret strategies differently and go in different directions. Spender re-examines strategizing under conditions of uncertainty, showing entrepreneurs construct special language to shape what others note and act on. He provides managers and consultants with a structured practice for value-creation.' -- Andrew H. Van de Ven, University of Minnesota
2. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer
As a marketing veteran, author, founder, and Executive Director of Schaefer Marketing Solutions, Mark Schaefer has helped businesses develop their influence and authority in their respective businesses. In this groundbreaking book, Schaefer interviewed over 50 experts an provides explanation on how to use social and to build brand awareness and boost sales.
Review:'I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets.' -- Ardath Albee, author of eMarketing Strategies for the Complex Sale
3. Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar
Niraj Dawar is Professor of Marketing at the Ivey Business School, Canada, and has appeared in publications like Harvard Business Review, the M.I.T. Sloan Management Review, and the Financial Times. With Tilt, he helps businesses achieve a competitive edge by designing strategies around customer interactions.
Review:“Tilt challenges us to place customers at the heart of strategy. With product cycles shortening and product costs shrinking, this book brings to life a deeper understanding of how strategy can be made more powerful. A must-read.” -- Arkadi Kuhlmann, CEO, ZenBanx Inc; former Chairman and CEO, ING Direct
4. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim
Chan Kim and Renée Mauborgne are both Professors of Strategy at INSEAD, as well as Co-Directors of the INSEAD Blue Ocean Strategy Institute. Their best-selling book argues you should be focus on creating unique market opportunities, as opposed to constantly battling the competition.
Review:“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity filled, open ocean.” — Business Insider
5. Fewer, Bigger, Bolder: From Mindless Expansion to Focused by Sanjay Khosla
While as President of Kraft Foods developing markets, Sanjay Khosla increased revenue growth from $5 billion to $16 billion during a six-year period. Khosla shares his experience, as well as case studies from companies like Cisco and Spirit, to develop a seven-step model to increase profit growth.
Review:“A breakthrough blueprint for growth, this book is about the transformational payback that comes from investment in your workforce.” -- Tony Vernon, CEO, Kraft Foods Group, Inc.
6. Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mark Murphy
Mark Murphy is the founder and CEO of Leadership IQ and author of the bestselling books Hundred Percenters and HARD Goals. With Hiring for Attitude, Murphy uses research from Leadership IQ to discover why 46% of new hires fail within their first year and a half. Murphy then provides case studies and tests so that you can hire the people with the right attitude.
Review: “Success in business starts with finding great talent that will thrive within your company culture. Hiring for Attitude combines valuable insights with relatable examples, giving you the tools to recruit the right talent for your organization and reduce your risk of mishires.” -- Brent Rasmussen, President of CareerBuilder North America
7. The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive by Terri L. Griffith
Terri Griffith, Ph.D., Chair of the Management Department at Santa Clara University's Leavey School of Business, has relied on technology and organization to help accomplish tasks and goals. With the Plugged-In Manager, Griffith argues that managers must not only embrace technology, they must also be plugged-in with people. She profiles leaders such as Tony Hsieh, CEO of Zappos.com to prove this point.
Review: 'Want to help your organization kick ass in the marketplace? Read this book. It will prepare you to manage for this century, when most management books prepare you to lead in the last one.' -- Nilofer Merchant, behavioral strategist; and author, The New How
8. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment by Robert Kaplan and David Norton
In their Balanced Scorecard, Kaplan and Norton unveiled their revolutionary 'performance management system'. For their follow-up, Kaplan and Norton researched over 200 companies who had implemented the Balanced Scorecard. By using this technique, these companies were able to create strategy-focused organizations.
Review:“Kaplan and Norton chronicle the long-overdue shift from management 'by the numbers' to a performance management process that places well-articulated, knowledge-based strategies at the center of every employee's activities. Given the pace of change in the new economy, strategy-focused processes that are measurable, repeatable, and supported by superior information are the only true sources of sustainable competitive advantage. Organizations that ignore this reality do so at their own risk.” -- James H. Goodnight, President & CEO, SAS
9. Strategy Safari: A Guided Tour Through The Wilds of Strategic Management by Henry Mintzberg, Joseph Lampel and Bruce Ahlstrand
These three colleagues deliver an extensive and entertaining history of strategic management that traces its evolution throughout the years - mainly the ten schools of strategy from the last forty years. This international bestseller combines these various schools of thought and creates a straightforward guide in how-to form a strategy.
Review:'Read the book. Let Henry Mintzberg, Bruce Ahlstrand, and Joseph Lampel guide you on an enlightening and entertaining excursion through the field of strategy making.' -- Lawrence Bennigson, Senior Fellow of the Executive Development Center of the Harvard Business School
Best Marketing Books To Read
10. Accelerate: Building Strategic Agility for a Faster-Moving World by John P. Kotter
John P. Kotter, the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, is a globally recognized authority in leadership and change. In this 2014 book, Kotter presents his case for a new “dual operating system” network that can help organizations handle strategic challenges and change with the times.
Review:“A Top Shelf Best Business Book pick of the Year: Strategy” -- strategy+business magazine
11. The Lords of Strategy: The Secret Intellectual History of the New Corporate World by Walter Kiechel
The editorial director of Harvard Business Publishing and the managing editor at Fortune magazine, as well as the author of Office Hours: A Guide to the Managerial Life, Walter Kiechel III shares the extraordinary story of the four men who invented corporate strategy (Bruce Henderson, founder of Boston Consulting Group; Bill Bain, creator of Bain & Company; Fred Gluck, longtime Managing Director of McKinsey & Company; and Michael Porter, Harvard Business School professor).
Review:“[Kiechel’s] ‘The Lords of Strategy’ is a clear, deft and cogent portrait of what the author calls the most powerful business idea of the past half-century…” --The Wall Street Journal
12. Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Out and What to Do About It by Tom Rieger
Rieger, a Senior Practice Expert with Gallup Inc., has the experience and talent to break down barriers so a business can succeed. In Breaking the Fear Barrier, Rieger, illustrates through research how fear can be destructive and how you can control and tackle that fear.
Review:“These may seem like insurmountable obstacles, but Rieger maintains that because these barriers were built internally, they can be destroyed internally. He offers solid tactics for how anyone can root out fear in their organizations and establish a culture of confidence, engagement, and long-term success.” -- Matthew E. May Strategic Facilitation & Ideation, MatthewEMay.com
13. Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property by Andrew J. Sherman
Ms office 365 free download. As a partner at Jones Day, Andrew J. Sherman has worked with international companies in various stages of development. With this thought-provoking book, Sherman shares his own experiences and examples from companies like Google on how to convert intellectual property into revenue.
Review:“You will come away with a much better practical sense of how intangibles fit into business strategy and how to develop that strategy….Sherman has made a strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read.” --The Intangible Economy
14. Good to Great: Why Some Companies Make the Leap..And Others Don't by Jim Collins
Bestselling author Jim Collins provides the seven characteristics that it takes for a business to become successful after examining each and every one of the 1,400 companies included in the Fortune 500 since 1965 - which he narrows down to 11 to discuss in Good to Great.
Review: 'Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner.” -- Harry C. Edwards, Amazon.com
15. The Art of Strategy: A Game Theorist's Guide to Success in Business and Life by Avinash K. Dixit and Barry J. Nalebuff
These two professors, and game strategy theorists, use case studies from pop culture, history and sports to prove how individual and business interactions can use game components as a part of their strategy.
Reviews:'It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!' John Burns, The Times Higher Education
'Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.' -- The Economist
Any we missed? Let us know in the comments!
Best Place To Start: Brand ThinkingYou save:
Before you start developing branding strategies, it’s helpful to have a conversation about what branding is and is not. What, exactly, is a brand? Is it a shiny logo, a clever mascot, a catchy slogan? Why should a company care about branding, and why should consumers care about branding? This book, written by expert design visionary Debbie Millman, of the popular podcast “Design Matters,” is a collection of interviews in conversation with leaders in their field, and examines these questions and more. After reading this book, you’ll have a better understanding of the state of modern branding, why it’s done and how consumers are impacted by the branding decisions of large companies (and vice-versa). You’ll also have a better idea of the underlying philosophies that motivate consumers to gravitate towards certain brands and motivate companies to execute their strategies in a certain way.
After 18 years in network marketing, earning several million dollars, and speaking to tens of thousands of people in over 20 countries around the world, I’ve made it a mission of mine to master the art & science of Network Marketing.
Because of that mission, I’ve read more books on network marketing than I have any other subject. Just in my home library, I have close to 100 different MLM books. I’m so thankful for the person who introduced me to network marketing. It’s completely changed the direction of my life and those of my friends and family.
In previous posts I’ve covered the Top 20 Self Help Books and the Top 10 Leadership Books but if you’re involved in Network Marketing, I’m going to list the books that have helped me earn millions of dollars. My strongest mentoring for you is to go buy every single one of the mlm books on this list and devour them! (Note: For your convenience, I’ve linked each of these mlm book titles to Amazon.)
My Top 15 Network Marketing Books
1. All You Can Do is All You Can Do by Art Williams
I’ve read this book at lease five times. Art Williams started one of the largest network marketing companies in the world that is now known as Primerica. Art breaks down the key to winning in network marketing and in life. If you’ve heard me speak, you may have heard my talk on “Dreams are the fuel that fire desire” which comes straight out of this book. Art is a no nonsense, plain-speaking multi-millionaire who lays out his secrets to success in this page-turner!
2. Raising a Giant: A Books about Network Marketing by Bob Crisp
Bob was one of the fastest growing leaders ever within the Amway corporation. Bob shares his story of going from insurance salesman to living a jet setter lifestyle and losing it all. This one focuses on the keys of becoming a leader in this industry. It will take you and your business to the next level. My copy is filled with highlights, underlines, notes and almost completely worn out from reading it so many times. Trust me – an amazing read!
3. Mach II With Your Hair on Fire by Richard Brooke
He nails it! This is the one book that hit me right between the eyes and revealed to me exactly why I hadn’t had success in life. Self-motivation and visualization are the key focus points in the book. And, boy, does he make it simple, understandable and exciting. I’ve known people to sit down with this book and not get up until it’s finished. He teaches you how to direct, produce and star in your own movie that is your life! Richard, my friend, thank you so much for writing this book!
4. The Greatest Networker in the World by John Milton Fogg
John Milton Fogg uses a parable here of a guy who’s close to quitting NWM when he meets a MLM leader deemed as the greatest networker in the world. From the story, you begin to realize that we often have to unlearn a lot of previous marketing and sales techniques to succeed in this completely different industry of network marketing. He talks about the power of duplication and so much more. Get this book! It’ll shake things up, for sure!
5. You Can Have It All by Mary Kay Ash
Mary Kay, one of my biggest heroes, started her company as a single mother supporting three children. Following her priorities and some sound, savvy business strategies, she managed to create a multibillion-dollar network marketing company and a full life that reflects her values. She shares how she did it and how you can do it too without any superhuman strength or giving up your priorities.
6. Net Easy Marketing by Wes Melcher
Wes is a great friend of mine and an amazing author and speaker! In this book, he shares how to take your NWM business into the 21st century. He puts things so simply that veterans and newbies can relate to it. There’s some cutting edge stuff in here you need to learn and a very simple, easy to follow game plan on how to build a highly successful network marketing business. Buy copies for your team and they’ll thank you!
7. Your First Year in Network Marketing by Mark Yarnell
Your First Year in Network Marketing may be the best book on the mindset of how to become a professional networker. It lets you know what’s coming when you approach people, how to handle it (avoiding the rejection rocket) and how to grow with it. Some of the scripts he gives in the book I don’t necessarily agree with as I feel they’re a bit out-dated, but Mark is an amazing philosopher and his overall attitude training cannot be argued with.
8. Feeding a Giant by Bob Crisp
This is a great follow up to read after #2, Raising a Giant by Bob Crisp. His focus on “feeding the people” and being a servant leader are critical to the success to a real leader in network marketing. Without it, success will be short-lived. His specific strategies and advice will definitely make a difference in your mlm career.
9. The Mary Kay Way by Mary Kay Ash
This books provides timeless principles by America’s greatest female entrepreneur. She shares her proven success principles she learned and developed over her 35 year career in network marketing. I’ve got some serious respect for Mary Kay, jot just as a female leader, but a true leader of value. She definitely deserves 2 spots on this list!
10. Don’t Let Anyone Steal Your Dream by Dexter Yager
Check out the cover from the seventies…. NEVER judge a book by it’s cover! LOL This is the life story of Dexter Yager and his wife, Birdie, who achieved the level of Diamond in the Amway business. It is full of success principles which anybody can use no matter what business you are in. He dives into his 9 principles that still apply today.
11. The Mark of a Millionaire by Dexter Yager
Dexter Yager is a millionaire many times over and is a well-loved and well-known entrepreneur AND the Author of #10 (just above). I’ve pulled several concepts out of this book over the years to move my business and training abilities forward. It’s a quick and entertaining read that you’ll absolutely love.
12. The 45 Second Presentation that Will Change Your Life by Failla
This is another timeless book that is a favorite among many top mlm leaders worldwide. This book includes network marketing strategies on how to build your business efficiently and effectively by focusing on revenue-generating activity. In addition, he covers how to recruit people with a 45 second presentation. The key is to keep things simple. If you don’t know your 45 second pitch for your business, buy this book!
13. Big Al Tells All: The Recruiting System by Schreiter
This is another oldie but a goodie. Warning – it is very cartoonish but the principles are as solid as they come. I actually just read this in a mastermind and people were amazed with all of the gems hidden in here. It’s not going to talk about NWM in the 21st century but will cover the types of recruiting strategies you will and will NOT want to use. His examples are often hysterical yet happen every day.
14. How to Be Like Rich DeVos by Pat Williams
DeVos is a great example of how to win the right way. He is the founder of Amway and owner of the NBA’s Orlando Magic and possesses traits rarely found in business leaders today, including leadership, wisdom, putting others before yourself, giving back, patriotism, focusing on family.
15. The Business of the 21st Century by Kiyosaki
Kiyosaki is a huge well-known supporter of network marketing. In this book, he includes a DVD on how to build your home business and become a leader within the industry. His no nonsense, business savvy way of explaining this industry is AMAZING! I highly encourage you to pick up this one ASAP and use it as a credibility tool to recruit.
Even though this isn’t an official book on network marketing, I go in depth on the mindset and leadership principles I used to get where I am today in network marketing. I go over what it takes to get to the top in your industry and how to do it the right way. You’ll learn very specific strategies and techniques to use to advance your level of leadership in network marketing. Even though you can’t classify this as one of the mlm books, I’ve had countless people buy dozens of copies to give out to their team members.
I hope these mlm books help you achieve your goals and dreams in becoming a network marketing professional!
Make life an adventure!
P.S. – If you enjoyed this post, please comment below and also let me know if you feel like there are any other mlm books that need to be on this list!
Think Proxima Nova and Gotham are both a bit overused? If you purchase fonts through MyFonts or Fontspring, or if you sign up for a Creative Cloud plan to. Proxima Nova. Released in 2005, Proxima Nova is an extremely popular typeface designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. May 9, 2016 - Break away from the pack with a fresh font choice! These 13 typefaces are really clean and geometric like Proxima Nova, but they'll also lend a. Explore Proxima Nova designed by Mark Simonson at Adobe Fonts. The Proxima Nova family is a complete reworking of Proxima Sans (1994). Use the font within desktop applications such as Microsoft Word, Mac Pages,.
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